Business Opportunity Lead Generation Techniques
Business Opportunity Lead Generation Techniques
- by Bill Brine-Lead Generation Master
Business Opportunity Lead Generation Techniques – an Overview
What is Lead Generation?
According to Wikipedia, lead generation (commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services. Often lead generation is associated with marketing activity targeted at generating sales opportunities for a company’s sales force. Therefore a lead is correctly described as information regarding or provided by a consumer who may be interested in making a purchase. Generation is one of a myriad of activities that may produce that information and perceived interest.
Every conceivable business participates in some form of lead generation. After all, businesses must make sales to stay in business, so they are always looking for leads that they can turn into customers.
Lead generation is a very broad subject. For the purposes of this article, we will concentrate on the various forms of business opportunity lead generation that are available on the internet:
1. Email marketing, e-zines, newsletters
2. Search engine optimization (SEO)
3. Pay-per-click (PPC), pay-per-lead (PPL), pay-per- action (PPA), pay-per-impression (PPI) and pay-per-sale (PPS)
4. Free classifieds and Free For All (FFA’s)
5. Hire a lead generation company.
6. Buy leads from a Co-Registration lead broker
7. Generating your own leads
(1) Advertising in e-zines or newsletters can be a good method for acquiring targeted leads. You should subscribe to various e-zines to verify that the readers would be interested in your offer. Then select those e-zines you feel are targeted to your niche and place a solo ad, a sponsored ad or a classified ad.
Usually the solo ad is more expensive, since this type of ad gets a full page or a separate mailing, whereas the sponsored ad is about a quarter page and the classified ad is only a few lines. Your best bet is with the solo ad.
Costs can vary widely among e-zines. The total circulation of the e-zine guides the price of these e-zine ads. The larger the e-zine circulation, the higher the price per ad.
(2) Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
SEO is an art as much as a science, and much work and testing has to go into improving website results. The key here is consistency – producing lots of relevant content, on a regular basis, which subtly promotes the main website.
(3) The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC shows payment based on click-through, while CPC shows measurement of cost on a per-click basis for contracts not based on click-through.
In a PPC agreement, the advertiser only pays for qualifying clicks to the destination website based on a pre-arranged per-click rate. Popular PPC advertising options include per-click advertising networks, Google’s AdWords or Yahoo’s Search Marketing, and affiliate programs.
To utilize PPC. you write a short, three or four-line ads to be displayed by the search engine, that contain the keywords on which you have bid money. Each time one of the ads is “clicked on” by a viewer; you must pay your bid amount to the search engine.
If you manage to convert enough of your visitors into sales, your PPC campaign will be profitable.
It is very important to track your income and expenses and the ROI for your ads when utilizing PPC. You can lose a lot of money very quickly if you are not very careful.
Pay-per-action is the action defined in a cost-per-action agreement that relates directly to some type of conversion. A sale being made or a registration of some sort is the most common type of action.
In a pay-per-lead agreement, the advertiser only pays for leads generated at their destination website. No payment is made for visitors who do not sign up.
Pay-per-impression is a typical referral link/banner ad arrangement where the website wanting to purchase advertising space pays the host’s website for each time it displays the ad.
Typically, prices are set per 1000 exposures and software is added to the hosting web server to track the number of impressions displayed.
(4) Free Classified and Free For All advertising is not really recommended. No-one really looks at these sites any more. The main use of such services now is to provide backlinks to the site you are promoting.
(5) Buying leads from any of the various lead generation companies out there can be very costly, both in terms of time and money. You will normally find that when you call such leads, they have already heard from many other entrepreneurs pitching them all sorts of deals, and they will insult you and hang up. You’ll be fortunate to get 1 or 2 out of every 100 leads who may be interested. Unless you’re a crack telemarketer who enjoys this sort of thing, you will soon give up in disgust.
(6) There is one type of lead purchase that has recently seen some success: Co-Registration leads.
Co-Registration occurs when someone registers for one thing (for instance, a membership or a magazine subscription) and then is offered more information on a related topic (such as making money from home). In another case, they might be visiting a website targeted to entrepreneurs and a pop-up asks if they would like related free information by email. Those who sign on are very good targeted leads as they have opted in to receive more information.
Once you have your leads opt-in to your own list, now you can pamper them, shower them with gifts and take extra good care of them because they are now your future.
You must gain their trust and once you have that, you have to live up to that trust by being honest and above board with them at all time. They will then buy from you again and again.
(7) The best way to generate leads is to learn how to generate your own targeted leads. The best way to do that is to grab yourself a Gold Veretekk system, which will provide you with all the tools and training you will ever need to dominate the search engines for your chosen keyword categories, and also to generate leads who are already familiar with your name, are expecting your call, and are interested in what you have to offer.
I hope this overview of Business Opportunity Lead Generation Techniques has been useful. For more information on any of these strategies, you can contact me. I have tried them all. My contact information is at the end of this article.
And if Business Opportunity Lead Generation seems like a lot of work, you’re right! But there is a way to shortcut the process. Drop by my website at
for more details.
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Bill Brine-Lead Generation Master
PO Box 121, Amherst, NS B4H 3Y6 Canada
Ph: 902.667.0798
Fax: 760.280.8685
Skype: billbrine
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