Leads | Home Business

A GUIDE TO SEARCH ADVERTISING
TERMINOLOGY Using Leads

When you are marketing on Google, should you be willing to spend
money to buy sales leads? This burning question plagues the MLM industry.
Most people think they have to buy leads to build a SOHO business. In all
actuality, this is just another game of smoke and mirrors that we are all
plagued with in the work from home industry. Read on to unlock the mystery
and find the real Truth About Internet Marketing.

In this series of articles titled “leads,” we will
explore in more detail the different aspects of search engine optimization and
search marketing. These terms are essential into the knowledge of Internet
advertising. This article is reprinted in part from the authority
Google.

Query A request for information, usually to a
search engine or a database. The user types in words or topics, and the search
engine returns matching results from its database. A query is at the center of
every search engine interaction.
Keyword A specific c word, or combination of
words, entered into a search engine that results in a list of pages related to
the keyword. A keyword is the content of a search engine query.

Text ad An ad designed for text delivery, with
concise, action-oriented copy and a link to your website. Because they are not
accompanied by graphics, text links are easy to create and improve page download
time. Also known as a sponsored link.
Call to action Ad copy that encourages
users to take a defined action. Examples range from “Click here” or “Buy
now”
to “Enter now to win a free trip to Hawaii” or “Click to download a free white
paper.”

Landing page An active web page where Internet
users will “land” when they click your online ad. Your landing page
doesn’t
need to be your home page. In fact, ROI usually improves if your landing page
directly relates to your ad and immediately presents a conversion opportunity —
whether that means signing up for a newsletter, downloading a software demo, or
buying a product. Also known as a destination URL or clickthrough
URL.

Paid placement A guaranteed listing that appears
next to search results, usually in relation to specified keywords. In response
to recent Federal Trade Commission guidelines, many search engines clearly
identify paid placements
as “sponsored links” and run them separately from
the editorial portion of the page. Paid placement programs are typically based
on cost-per-click (CPC) or cost-per-thousand (CPM) pricing, and the cost is
higher than paid inclusion ads. Also known as pay-for-placement.

Paid inclusion Guaranteed inclusion on a search
engine’s results in exchange for payment, without any guarantee of how high the
listing will appear. A paid inclusion appears to the user as an editorial
listing rather than as a sponsored link. Pricing is typically based on a fl at
fee or index fee.

Search advertising enables you to target your ads
to the right customers at exactly the right time: when they are seeking
information about your product or service. Advertisers choose which keywords
they want their ads associated with, then their ads appear on search results
pages or on content pages of sites related to those keywords. Targeting works
hand in
hand with relevance to improve the effectiveness of your ad
campaign.

Read More About Leads Here

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